Google Ads is a highly influential online advertising platform developed by Google. It enables businesses to create and display ads on Google's search engine results pages and within the Google Display Network, which includes a wide range of partner websites and apps. With Google Ads, advertisers can bid on specific keywords relevant to their products or services, and their ads will appear when users search for those keywords. The platform operates on a pay-per-click (PPC) model, meaning advertisers pay only when users click on their ads.
Google Ads offers a variety of ad formats, including text ads, display ads, video ads, and shopping ads, allowing advertisers to tailor their campaigns to their specific goals and target audiences. With robust targeting options and detailed analytics, businesses can optimize their ad campaigns to maximize their ROI and reach potential customers effectively.